MixMaker Spotlight: Books and Bao!
Meet Jessica Esa!
She’s the brains behind: Books and Bao
What do you love about Mix: I love that you can find new content curated just for you that you just wouldn’t have found otherwise. I’ve learned so many new things that way! Also, it’s really helped with blog traffic, I saw a huge jump after sharing my content on Mix.
What inspired you to do what you're doing now: I was living in Korea in this really unfulfilling job that was all about working you to the bone, no time off etc. and I just wanted to do something that made me proud. My partner and I are really in to translated fiction and travel writing and we love to travel so we combined the two in our culture blog Books and Bao. The idea being that you can learn just as much about a culture from their words as being there physically for those who can’t travel or want to learn more before they do. I was also really determined to work remotely after having such a controlling job so I used the blog as writing experience and jumped head first in to being a full-time freelance writer. We slow travel around the world now and it’s honestly the happiest I’ve ever been. Blogs don’t always take you the way you expect but you’ll always be grateful you started.
What's the best advice you've ever received: Some great advice was ‘Build something that’s your own’, I initially spent a lot of time building up a following on Instagram but then I realised (with all the algorithm changes etc) that your social media following is really important but my blog was mine and my email list was mine and the work I put in to it would be what I got out of it, unlike social media.
Is there a blogger that you admire: A blogger I admire (because I’ve been getting so much advice of her recently) is Lindy at The Freelancer’s Year, she has some amazing resources for people who are getting started with freelancing but also tips for more advanced freelancers, interviews with editors, all sorts. Whether it’s how to find work or how to manage your time properly, she’s got something for you.
What tool if any do you love to help you crush the blogging game: I really love Canva, I do have some Photoshop skills but they’re minimal and either way Canva is so much quicker and easier to make simple things for your blog like pins, e-books, or graphics for your side bar etc. I know I‘d be so frustrated without it!
Give her a follow @booksandbao so that she can fill your feed with all things writing, travel and more…